5 Minutes With: Cyntelia Abrams of Design Essentials

Brian Smith — September 02, 2020

Cyntelia Abrams | Design Essentials | Marketing Coordinator

One of the best parts about working in the beauty business is that it allows you to meet some of the most beautiful people, inside and out. It's always fun to know what kind of people work at some of our favorite brands. If you've never had a chance to meet Cyntelia, let us fill you in. When you meet her there a whole lot of life and light that exude from her being. We got 5 minutes of Cyntelia's time and this is what we found out about her!

Where are you located? Decatur, Georgia outside of Atlanta (and I’m sure someone is saying “where it’s greater”) :)
Favorite product (your brand)? Design Essentials Natural Daily Moisturizing Lotion (For Moisture/Shine) or the Design Essentials Natural Curl Enhancing Mousse
Outside of your brand? What's your go-to product? Curls Unleashed Curl Refresher (and let me just say I think it’s important to use products other than Design Essentials. I love knowing what others are using, and what else is out there. My motto is use what works!) We love that motto!
Your favorite thing about curlBOX is? The attitude and personality! From the packaging, to the logo, to the photos you guys post. Duh, I’m sooooo into marketing and creating authentic emotional connections between the brand and consumers.
It's Friday night. Where can we find you? Changing my son’s diaper!
It's Sunday morning, and you are... Changing my son’s diaper! LOL. No seriously, eating breakfast with my husband, then church.
Who would you cast to play you in a movie--and why? Tracee Ellis Ross!!!!!! She’s sooooooo ridiculously amazing. I think she has a great sense of humor too. I read all her magazine articles. And her fashion sense is _______________I can’t even find the word. She does vintage Azzedine Alaia. Then she’ll flip it to dope-girl fresh with hoops and cornrows. I love her style. Her approach. Okay, I could on and on so I’ll stop here.
Finish this sentence: I'm happiest when … I’m creating.