Good news, everyone. The once tiny aisle of hairstyling offerings for women of color is ever-expanding with the literal explosion of the natural hair movement. Pantene Pro-V, known for its Relaxed & Natural line, has decided to separate the two and create the Truly Relaxed line (formulated for those with chemically-treated hair) and the Truly Natural line (formulated for those with natural kinks, curls and waves). Understanding that natural hair requires a different approach, Pantene maintains its dedication to uniquely addressing the growing needs of Black women.

Here’s the scoop on the products, which are infused with natural oils, intense moisturizers and Pantene’s smart conditioning technology.

Pantene Pro-V Truly Natural Clarifying Shampoo

Like most clarifying shampoos, this type of cleansing is not necessary very often. They’re meant to thoroughly cleanse the hair and scalp of product build-up, which can be good for the natural who tends to use a lot of product. However, these shampoos are known for their drying effects, which is why they’re not recommended for frequent use. Pantene Pro-V Truly Natural Clarifying Shampoo is fairly soft during the wash and doesn’t create the usual squeaky feel. It has some serious cleansing powers and will rid of flakes or oily build up. True to the description on its label, it is gentle, but you probably want to save it for beach or pool days or create a useful cocktail of a dollop of conditioner + a nickel-sized amount of clarifying shampoo.


Pantene Pro-V Truly Natural Co-Wash Cleansing Conditioner

Co-washes truly come in handy when you want to quickly rinse product from your curls and re-style. Use this cleansing co-wash for a mid-week restyle sans the deep treatment.

Pantene Pro-V Truly Natural Deep Conditioner

This rich conditioner is an affordable must-have for any curly girl. Upon applying, it immediately starts to soften curls, which is a feat for most conditioners when it comes to natural hair. Those with fine or medium textures will be able to start detangling immediately, while those with kinkier textures should massage for a minute before tackling with a wide tooth comb or paddle brush. Upon rinsing, your hair will still be soft. It doesn’t do that irritating switcheroo where your curls are soft and limp until rinsing, where they become hard and shrunken.

The smell? Well, it’s fresh, floral and pretty amazing. The scent lingers long after your hair is dry. It’s a pretty good prep for any type of styling.

Pantene Pro-V Truly Natural Defining Curls Custard

This silky custard falls somewhere in between a gel and a crème. It’s light and not very tacky. It gives soft definition and doesn’t require much water to spread it throughout your hair. It can be used on fine to medium textures for fingerstyling and kinkier textures will want to add a little more. Your hair will dry soft with plenty of fluff and last for 1 – 2 days.


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