Last August I spent every Wednesday night for a month with my good friend Fredara.  Each morning we’d get up and talk about new technology, new businesses, men (she even had me signing up for e-harmony) over my infamous spinach and mango smoothies.  One of the mornings that we were talking about business, we started talking about beauty sampling programs and it hit me almost immediately.  I had to do this for the natural hair community.  Sure, there was sampling already happening but I wanted something that I would love – something wonderfully attractive.  I always felt like other groups of women have a different experience with their beauty products; they experience things luxuriously and high-end.  That is what I wanted for curlBOX.  I wanted something that not only looked good but felt good when it showed up on your doorstep.

A few months later we launched and Essence.com was the first to spread the news.  We shipped the very first curlBOX on February 7th and I watched one of the the very first review videos for it and the joy coming through that video let me know that I was spot on with creating the “experience.”

Here we are nearly a year from my “idea” and 6 months away from the first curlBOX.  In an effort to enhance the curlBOX experience, I worked with an incredibly special group of people to lay out the all-new curlBLOG.  They all have worked with me from day one so they understand the passion and energy that I put into the brand each and everyday.  Please understand that this was designed with you in mind.  I wanted you to have something different.  I wanted a place that dials in positivity because true beauty is in your attitude.  I wanted something aesthetically pleasing … fun and light.  It’s hair – it’s our crown but it doesn’t have to take up so much of our lives.

Like curlBOX,  I sincerely hope that you enjoy the all-new curlBLOG.  We’ll be adding more and more content and making a few tweaks so bear with us.  We have to have you on here and using the blog in order to make it perfect.  I want to thank my team for pulling this together and putting up with me (I can be something else to deal with because I know exactly what I like and I always want it earlier than I say *lol*). I also want to say WHAT UP to a very special crew – they are known on internet as:

I.love.you.

Now lets set this thing OFF! 🙂

 

 

myleik teele | founder & ceo “chief experience officer” | curlBOX

 

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